Jun
Back To Blog Facebook X LinkedIn Introduction In today’s competitive market, custom printed gift cards are more than just a convenient payment method — they’re a powerful branding tool. Whether you’re a retail chain, salon, spa, restaurant, or corporate brand, offering gift cards with your logo and design is a smart way to drive revenue, boost brand visibility, and retain customers. This guide will walk you through everything you need to know about gift card printing for your business — from materials and design to fulfillment options and best use cases. Why Use Custom Printed Gift Cards? Physical gift cards still outperform digital alternatives in key areas: Impulse purchases: Customers often buy gift cards while shopping in-store. Brand presence: Tangible cards keep your brand top of mind. Upsell potential: Gift card users tend to spend more than the card’s value. Giftability: Customers prefer physical cards for special occasions. When professionally printed, gift cards also double as mini brand ambassadors. They carry your logo, colours, and tone — often for weeks or months before they’re redeemed. Common Industries That Benefit From Gift Cards Retailers:Ideal for seasonal promotions, customer loyalty, and last-minute gifts. Salons & Spas:Perfect for birthdays, holidays, or corporate gifting. Cards can include service bundles. Restaurants & Cafes:Drives repeat visits and is easy to cross-sell with meal deals. Gyms & Wellness Studios:A low-pressure way to introduce new members or gift sessions. Corporate Gifting & Rewards:Used internally for staff rewards or externally as promotional incentives. Materials & Card Types Most business gift cards are printed on PVC plastic, similar to credit cards. Other options include: Recycled PVC / RPET: For eco-conscious brands. Paperboard Gift Cards: Often used for limited campaigns or disposable promotions. Wooden Gift Cards: Premium look, niche use. Card Features Magnetic Stripe: For POS system compatibility. Barcodes or QR Codes: For easy scanning and tracking. Scratch-off Panels: Great for promotions and giveaways. Signature Panel: If you want staff or customers to write on the card. Embossing: For a luxury, high-end feel. Printing Methods 1. Full-Colour Digital Printing Ideal for vibrant logos, gradients, or full-background designs. Best choice for small to medium batches. 2. Screen Printing Cost-effective for simple, solid-colour designs. Great for high-volume runs. 3. Foil Stamping Adds gold, silver, or holographic effects. Excellent for premium branding. 4. Spot UV Highlights certain elements like logos or text with a glossy finish. Gift Card Packaging Options Don’t underestimate the power of presentation. Pairing your cards with well-designed packaging enhances the gift experience. Popular add-ons include: Card holders with space for a personal message Custom envelopes with your branding Display stands for in-store promotions Sleeves and wallets for protection and presentation Get A Quote Today Related Posts